How to calculate the ROI on your “personal brand”:
Let’s just use me @bcavanaugh as an example knowing what we know:
As of the time of this post, I have 997 followers.
1,536 updates (that’s how many updates generated 997 followers)
x10 minutes (average) time spent per update (blog posts, RTs, surfing, etc.)
/ 60 minutes
=256 hours
x $175 (hourly billable rate)
= $44,800
/ 997 followers
$44.93 a lead
The opportunity to get to know you, priceless!
